How to Survive Google Updates

If you’re a business with a website, you cannot escape the need to abide by Googles rules if you want your website to be found by customers. Every so often they run an update and website owners panic as they lose their prominent page positions and traffic weakens. Google don’t do this to be awkward, although it can feel like that at times. It’s part of constantly adapting to provide a better user experience. Most of their updates are simply quality control measures.

Google checks on factors like mobile-optimization and websites without this feature or those which were difficult to navigate on a mobile device, were penalized. This sounds harsh but for the consumer, it’s very important. That’s why all businesses, both big and small, need to keep their website current and usable to avoid the wrath of Google’s bots!

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Other ways your website can be penalized include having poorly written or duplicate content, using a keyword-stuffing method, dubious links and other examples of cutting-corners that make a website poorer quality or potential harmful. If you want to keep your website away from Google’s bad books then here is what you need to do:

  • Make sure your site is mobile-friendly and test it on multiple devices. For help with getting your website into shape, think about contacting a Cardiff Web Designer like
  • Ensure you have plenty of good, relevant content on each of your pages. Fewer than 400 words could draw the negative attention of Google’s bots.
  • Don’t stuff lots of keywords into the content. Try to use any such phrases naturally in the content itself.
  • Think about the reader and make the content engaging, current and relevant to your industry. It’s not just about the bots!
  • Check your bounce rate in Google Analytics. Bounce rates are a way of telling Google how quickly people arrive and leave your site. If it’s high compared to a similar site then Google will lower your ranking as you are seen to not be satisfying customer’s needs. You’ll need to look for the keywords that are causing the most ‘bounces’ and see what can be done for optimizing those pages.
  • Social media buttons on your home page are another way of showing Google that people like and share your content. Make sure you’re using social media to your advantage and getting your fair share of tweets and likes on Facebook.

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  • Check Google’s Webmaster Guidelines to be confident you’re not committing any inadvertent bloopers. Being engaged in link schemes is frowned upon as is not having a sitemap. By making sure that you adhere to all of these guidelines should mean that come the next Google update, you won’t be receiving any nasty surprise penalties or a loss of web traffic.
  • The most important to way to survive any future Google update is the quality of your content, pure and simple. It has to serve a purpose, it must provide value and it has to be unique to stand out from the crowd. Make sure all content is original and in your own words as plagiarized content will be heavily penalized.

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