| Although the global economic development slows down and most of Chinese enterprises are prepare for embattling to overcome the difficulty, the B2B market of apparel industry still has been well developed. According to 2008 China Apparel Industry Development Report by iResearch, the E-commerce of apparel industry increases by 127.6% in 2008, and the total turnover will be up to 17.16 billion RMB. The data indicates that the trading volume of clothing has surpassed that of digital products such as mobile phones or notebooks etc. since 2007, and apparel industry becomes the field that has the largest volume of trade. Despite of this, there's a great possibility that it will be affected by the global economic situation, so, what should the apparel B2B platforms do to go through the difficult period?
First, pay more attention to the product categories and product price. Although time saving and a large amount of information attract customers to buy clothing online, according to the research data of iResearch, the most important factors are the product category and product price. Thus, the apparel B2B platform should make a good negotiation with the suppliers to ensure these two aspects. In such a severe time, apparel B2B platform should hold together with the suppliers to overcome the difficulties. That's because there's no apparel B2B platform if there's no apparel industry. And still after that, they should enhance the product quality, their own reliability and safety of the transaction.
Second, try hard to find new markets, that is, to expand domestic demand. At present, the speed of the economic development of the United States, the European Union, Japan and other major economics is obviously lower than before. It's is hard to anticipate the demand of the international market, and meanwhile, the less demand of the international market will result in the lower developing speed of Chinese apparel B2B platform. Thus, apparel B2B platform should turn to the domestic market. In fact, in the recent two years, the increasing speed of domestic demand exceeds that of foreign trade, and the domestic demand becomes the main motivity of the industries. The expanding of domestic demand and the combination of B2B and B2C market will guarantee the steady increase of apparel B2B market.
Third, improve the service system both online and offline. Nowadays, the B2B platform without service offline gives the suppliers an impression of unreality, and because of this, many S&M enterprises are hesitate to join in it. As to apparel B2B platform, it should provide some more service offline such as market research, marketing planning and the promotion of trade fairs and so on in the near future. It should perfect its service system according to customers' requirements to excavate the potential customers. And also, the interaction of online and offline is propitious to conformity the resources of enterprises, alter the modes of production and consumption, shorten the trading process and advance the consuming taste. Finally, the apparel B2B platform upgrades to the new stage of apparel B2B service.
All in all, apparel B2B market is an active B2B market. It has a great potentiality. And even iResearch anticipates that up to 2011, the apparel B2B vertical market will reach 47 million RMB 22.6% of the whole B2B vertical market. But I think in such a complex economic environment, apparel B2B platforms should make every effort to perfect themselves in order to achieve success.
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