Archive for October, 2017

How to Survive Google Updates

If you’re a business with a website, you cannot escape the need to abide by Googles rules if you want your website to be found by customers. Every so often they run an update and website owners panic as they lose their prominent page positions and traffic weakens. Google don’t do this to be awkward, although it can feel like that at times. It’s part of constantly adapting to provide a better user experience. Most of their updates are simply quality control measures.

Google checks on factors like mobile-optimization and websites without this feature or those which were difficult to navigate on a mobile device, were penalized. This sounds harsh but for the consumer, it’s very important. That’s why all businesses, both big and small, need to keep their website current and usable to avoid the wrath of Google’s bots!

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Other ways your website can be penalized include having poorly written or duplicate content, using a keyword-stuffing method, dubious links and other examples of cutting-corners that make a website poorer quality or potential harmful. If you want to keep your website away from Google’s bad books then here is what you need to do:

  • Make sure your site is mobile-friendly and test it on multiple devices. For help with getting your website into shape, think about contacting a Cardiff Web Designer like
  • Ensure you have plenty of good, relevant content on each of your pages. Fewer than 400 words could draw the negative attention of Google’s bots.
  • Don’t stuff lots of keywords into the content. Try to use any such phrases naturally in the content itself.
  • Think about the reader and make the content engaging, current and relevant to your industry. It’s not just about the bots!
  • Check your bounce rate in Google Analytics. Bounce rates are a way of telling Google how quickly people arrive and leave your site. If it’s high compared to a similar site then Google will lower your ranking as you are seen to not be satisfying customer’s needs. You’ll need to look for the keywords that are causing the most ‘bounces’ and see what can be done for optimizing those pages.
  • Social media buttons on your home page are another way of showing Google that people like and share your content. Make sure you’re using social media to your advantage and getting your fair share of tweets and likes on Facebook.

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  • Check Google’s Webmaster Guidelines to be confident you’re not committing any inadvertent bloopers. Being engaged in link schemes is frowned upon as is not having a sitemap. By making sure that you adhere to all of these guidelines should mean that come the next Google update, you won’t be receiving any nasty surprise penalties or a loss of web traffic.
  • The most important to way to survive any future Google update is the quality of your content, pure and simple. It has to serve a purpose, it must provide value and it has to be unique to stand out from the crowd. Make sure all content is original and in your own words as plagiarized content will be heavily penalized.

How to Achieve Consistency In Web Design

A company’s website is often the first port of call for potential clients. The design of a website can impact the image of your company, and one of the significant problems in web design is a lack of consistency. While some struggle to achieve this, it can be a simple process.

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Keep an Identity

Different page layouts can cause a company to seem unprofessional. Potential customers may be confused by the continuously changing designs and also give the impression that the organization is disorganised. By using a set scheme and layout for every page, negative reactions can be replaced by positive ones.

Clear and Concise Information

A continuous stream of text will bore readers and cause them to lose attention. Using sub-headings breaks the information into more digestible pieces. Essential information you want to convey can be highlighted in bold. However, if you use bold writing a lot, make sure the information is all relevant.

Spacing Elements Correctly

A website should look attractive and well organised. When using images, it’s critical to maintain an equal space between each one. The last thing people want to see is a messy website. It looks amateur and conveys a sense of laziness. You can make this an easy task by using a grid system. The invisible lines will assist you in playing objects correctly.

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Seek Advice from Professionals

If you’re feeling pressured in creating your website, it’s a good idea to seek help. A professional London web design company will ensure your website maintains its consistency and also save you a lot of time. While you may be worried about the costs, businesses such as web development services by Redsnapper will protect you from the long-term effects a poorly design website can have. There are reasons that consistent sites are necessary for long-term company growth.

Don’t Let Clients Get Lost

Easy navigation of a website is vital. If a client can’t find their way around your website, they’re likely to leave. A clear and readable menu allows people to find what they want. Links to other pages should be clear and clickable.

Before you start designing your website, have a colour scheme and layout in mind. By planning and using these tips, your website will be an engaging and positive experience for users and help ensure overall success.

Reason to Choose best Website Developer among Others In Market

LinkHelpers Scottsdale Web Design is one of the growing companies that give guidance on how to improve business in social media web pages. Also, they will give solutions on a timely manner without any delay. All persons in that company are well-trained, educated and able to handle any type of problems as well. Some of the services offered by website developers are local level of search engine optimization marketing, website designing and development services when needed and necessary, online type of reputation management with well-trained persons, online marketing business and branding, video and mobile marketing, and social media websites management. Now, importance of search engine optimization is increasing in the market. Search engine optimization is one of the techniques wherein our business website and relevant search results holding highest rank for viewers. Most of the companies that deal business related to pay-per-click and pay per registration will use this type of search engine optimization techniques more effectively since they will get paid for each entry of such viewers at any part of time. Also, online shopping website uses this search engine optimization technologies and one of the best example is Amazon. Whenever we enter any product to search, we will get search page that relevant to Amazon only. They will keep on tracking their business entities with the help of expert search engine optimizer. Earlier, to promote any type of business, we need to list our business under some free listing data bases like yellow pages and some other relevant magazines and reports. But in today’s market, creativity plays a major role in any type of business and they would like to promote business in all possible creative manners and that includes social media sites like Face book, twitter, YouTube, LinkedIn and Interest.

Working Procedure

They will first focus on type of business market and they will keep track on their competitors as well. As search engines optimization techniques will list most looking websites in the first preferences. They will understand mind-set of people who viewing our business markets and design templates and frame keywords accordingly. Basically, customers will search for any product or an item based on categories like place, price, type of service, discounts offered by them, and other customer reviews and feedback as well. Based on this category, web traffic designed to get frequent update from their website. We need to focus on both good services in our locality and rank positions of website in se arch engine which will make better business than usual market.